About Shelby

Shelby smiling in a pale pink outfit against a light background

CREATOR · MOTHER · BUSINESS OWNER

Shelby
Nelson Jones

Shelby is a Las Vegas–based creator whose work brings together fashion, travel, motherhood, and everyday life. She owns Jobee, a swimwear brand, and Sway, a digital marketing agency.

She is married to Dr. Daniel Thomas Jones, and together they are parents to their baby girl, Evelyn.

Shelby and her partner wearing cowboy hats against a snowy mountain landscape
Shelby holding her baby while wearing a red plaid dress

FAMILY

Daniel & Shelby

Daniel and Shelby share a life in Las Vegas, balancing medicine, creative work, and parenthood. Their photographs capture the places they explore together and the everyday moments with Evelyn.

Dr. Daniel Thomas Jones is an internal medicine resident at MountainView Hospital and a hematology and oncology researcher. Originally from Rexburg, Idaho, he studied at Utah State University and Touro University Nevada and earned his MBA at Johns Hopkins. He is currently pursuing his MPH at Harvard.

His cancer research received a 2026 Conquer Cancer Merit Award.

Read about Daniel’s work

MOTHERHOOD

Life with Evelyn.

Evelyn is our daughter. Here we share family life and moments together as she grows.

View photographs
Shelby holding her newborn in a hospital room
Shelby holding her baby while wearing a red plaid dress
Shelby holding her baby in front of a mirrored outdoor sculpture